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Woodfork & Company

The Difference Between Features and Benefits

The Difference Between Features and Benefits One of the first rules in sales is to emphasize the benefits to the potential customer. If you can’t show your prospective buyer his future better-self, he will not buy from you. It’s about the destination. Your customer doesn’t care about your product. Your potential client only […]

How To Write Amazing Newsletters

If your business sends out a monthly newsletter, you must tell the readers what’s in it for them. And you must do it immediately. Everyone has self-interest. People are bombarded with thousands of advertisements daily. The Style of Your Newsletter First, It Must Be Short. These days people get so many […]

The Email is Dead Rumors Have Been Greatly Exaggerated

Email is not Dead. Email is not dead. Yes, everyone has Twitter, Facebook, and Instagram accounts. Also, there are new messaging services such as Slack and Telegram coming out all the time. However, in 2019, 270 billion emails are still sent out and received daily. That’s not changing anytime soon. Sure, if you’re working at […]

Online Marketing For Lawyers For New Year

Online Marketing For Lawyers and NYE Resolution Crowd. It’s January 3, 2019, at 1:45 p.m and I’m back at my office after my gym workout. To say it was hard to find a parking spot within 100 yards of the gym’s entrance is an understatement. There were twice as many people at the gym today […]

Say No to SEO

If you own a small law firm, you have probably received a call from a legal marketer saying he can get you to the top of the first page of Google. I hope you didn’t give the person on the other end of the line “just a five-minute meeting” and then handed over your credit […]